The International Commission on Missing Persons (ICMP) is launching a major media campaign this week to encourage family members of persons missing as a result of the conflict in Kosovo to donate blood samples for DNA-led identifications.ICMP Chief of Staff Kathryne Bomberger unveiled ICMP’s television, radio and newspaper advertisements to the media at a press conference on Sunday in Pristina. All the advertisements, as well as posters, have been produced in both Albanian and Serbian languages; they will be carried by media in Kosovo and Serbia proper from this week.
ICMP is focusing on family members of the missing in its campaign; in the television advertisements, mothers of sons who went missing during the conflict say that by giving a blood sample, they have done everything they can to find their missing sons. The central theme of the campaign is the question “Have you done everything you can?” ICMP hopes,…